VIDY cryptocurrency
VIDY is the cryptocurrency of the VIDY network. VIDY is the first decentralized advertising network that makes it possible to work with advertising in a completely different way. It runs on the Ethereum blockchain. With VIDY, users can create advertisements and insert promotional videos into an invisible layer on websites. While reading an article, a person can hold down a word or phrase that links to a video and watch it. Videos are displayed based on the NLP protocol, which analyzes words on the Internet and matches videos and texts. Miners operate the NLP consensus protocol, which helps publish videos. Each user receives compensation for creating advertisements, as well as for viewing advertisements.
The VIDY token can be used online in several ways:
- pay for services
- purchase an advertising campaign
- to gain access to premium features
VIDY is currently working on system integration. Their official website claims that they now have commercial agreements with over 40 publishers around the world.
VIDY Overview
The founder of VIDY is Patrick Colangelo. When he was a student at Harvard University, he opened his dormitory, VIDY. Patrick served as President of the Harvard College Entrepreneurship Forum and President of the Harvard College Private Equity Group. He is also the founder of Black Diamond Capital Investors. Its co-founder is Matthew Lim. Matthew Lim is a former investment banker. He has completed 8 IPOs, M&A and debt issuance transactions in Asia. He has helped VIDY secure deals with several industry leaders in China. The idea of creating VIDY arose due to the situation in the advertising industry. Observations have shown that more than 600 million devices block advertising, less than 50% of advertising consists of video, advertising causes about 20% of battery drain, advertising also causes a lot of unpleasant sensations for the user and is not entirely relevant. These things made advertising less profitable and less informative. The VIDY team has found a solution to many advertising-related problems. Now advertising is more fun.
Advantages of VIDY
The very fast and successful integration of Vidy shows that it has a number of significant advantages:
- No fees for switching for users. The only thing the user needs to do is hold the text to watch the ad.
- Ads become more relevant to users. With VIDY, users choose the ads they watch.
- Users, like miners, can receive rewards. This is the first network that rewards users for viewing ads.
- When two worlds meet. The VIDY team has found a way to combine traditional business and blockchain technologies.
Disadvantages of VIDY
No competition. VIDY is the only blockchain network that provides such services. On the one hand, this indicates the uniqueness of the project. But on the other hand, to become better, you need competition.
Business focus. VIDY mainly cooperates with enterprises, not with individuals.
