Non-fungible tokens (NFTs) are a big part of the crypto world and can be used in a variety of ways. That is why the opportunity to create something new, unique and technologically advanced attracts not only artists, but also a wide range of celebrities.
While we've previously covered how celebrities are supporting and promoting cryptocurrency, in this article we'll focus on some of the recent celebrity NFT projects.
Donald Trump
The 45th President of the United States always has something new to share with the press. In December 2022, his NFT cards were probably the biggest talking point on crypto Twitter. The collectibles, created by Polygon, were priced at $99 each and featured the former president in a variety of looks, from cowboy to superhero. . They also had the opportunity to win real-life perks such as a Zoom call with Donald Trump, hand-signed memorabilia, etc.
The cards received a lot of criticism from internet users due to the quality of the images, even among his supporters. However, there are those who believe that the value of the items will rise in the future as the politician plans to run for president again.
Demand for these NFTs has already proven to be very volatile. Firstly, the digital cards sold out quite quickly: in less than 24 hours. Trading volumes in the secondary markets then showed a sharp decline until prices suddenly recovered on January 18th. Sales volumes increased by 800%, only to fall to even lower levels a couple of days later.
Madonna
The pop singer collaborated with digital artist Beeple. Together they created three videos called "Mother Nature", "Mother Evolution" and "Mother Technology". The authors say that the triptych is dedicated to three different forms of birth in the modern world.
All three NFTs were sold at auction for a total of more than $600,000. Proceeds from this collaboration went to charities that help women and children.
Scottie Pippen
In December 2022, the legendary basketball player released the “Scottie Pippen SP33” collection of 1000 unique sneakers that can be worn across platforms in the Metaverse. The athlete collaborated with web company Orange Comet to create 1,000 NFTs, which sold out in just 77 seconds, setting a new record.
Each NFT cost 0.2 ETH, and there was a limit of 33 items per wallet. The company randomly selected 33 users to give them $100 off the purchase of real athletic shoes, and another 33 users received physical sneakers autographed by Scottie Pippen. What's more, 2 NFT holders received an invitation from the NBA legend to play golf together, and the luckiest buyer will attend a dinner and tour of Pippen's hometown.
Bella Hadid
The famous model launched an NFT platform called CY-B3LLA last year along with reBASE, a platform Web3. Digital artists from 10 different countries created 11,111 exclusive images of her, working from a high-quality 3D scan of Bella Hadid's body. In an interview, she mentioned that she was surrounded by about 200 cameras to capture every detail.
The model also said that NFT holders will have the opportunity to participate in real events. The goal of the project is to build community, she said. Despite trying to prove her sincere love for digital art, Bella Hadid still faced a negative reaction: some Internet users considered the collaboration to simply pump out money, while others were surprised that the environmental activist launched an NFT collection.
Cristiano Ronaldo
In November 2022, one of the most popular football players in the world partnered with Binance to launch his own NFT collection. It is dedicated to the most striking moments of Cristiano Ronaldo's career. In addition to the digital art itself, in January 2023, the crypto company began offering mystery boxes that offer a chance to win a stone-colored CR7 NFT from a collection created with the athlete. Boxes are available to those who win WODL mini-games or register on Binance.
This is all just the beginning; according to the company’s plans, the partnership will last for more than one year.
To sum it up, despite the crypto winter, celebrity NFTs are alive and well. Even a bear market and skepticism on Twitter haven't deterred those fans who want to support their idols, so we can probably expect more new and interesting projects to come to us in the near future.
